Link AI predicts the success of TV, social and online videos in 15 minutes through one of Kantar’s LINK AI solutions which use a combination of consumer insights from LINK studies and machine learning to predict how a consumer sample would evaluate the advertisements.
Link AI quickly and cost-effectively tests different versions of an ad, analyses competitor ad creations whilst measuring “cultural transport” to evaluate how ads perform in specific markets. All the while conducting meta-analyses on large volumes of ads to uncover key success drivers and potential pitfalls.
For more information on Link AI >>
Credit:
Art Direction + Brand Identity: OHMY
Motion Design + Direction: Pica x OHMY
Illustration: Ben Pearce
